In conversation with Ingrid Menninga of JOLT Marketing, I find out how to track the return on your marketing spend. Marketing isn’t cheap, but it can be a very worthwhile

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Relationships between mortgage and real estate professionals can be incredibly powerful. Not only do they help get deals done, but they increase client retention by providing a better level of

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Why should sellers get a home inspection before listing their home? For a start, this type of disclosure helps sell the home because buyers know what they’re getting, they can

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You already know that customer relationship management (CRM) software is essential to your real estate or mortgage business. It keeps you on top of those very precious leads, helps you

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Social networking can be a valuable part of your lead generation strategy and with so many people online it’s something you can’t ignore. Shaun Nilsson of CityBlast made some time

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Real estate salespeople and mortgage professionals are rarely marketing experts. Outsourcing this critical part of your business makes sense for a lot of people, especially since consumers today are very

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It’s not about what you earn, it’s about what you keep that counts. Commission salespeople like Realtors and mortgage professionals get all sorts of tax benefits, so why not plan

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What’s in store for your real estate or mortgage business in 2014? Taking time out to work on your business is what creates long term growth. Rather than struggling from

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Face-to-face appointments are your chance to shine and to show your future clients that you’re a great fit for their needs. How do you build rapport to have to best

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Normally I’d share my latest monthly video tip, but this month we’re doing something different. Due to the overwhelming popularity of the social networking webinar that we hosted on September

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