When pricing a home there are several ways to determine the price. At the most basic level, a good CMA helps determine the market value. The Right Price Analysis demonstrates

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There’s more than one price for a property depending on the motivations of the seller and potential buyers. When setting the list price, the question to ask your seller is:

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You could call it a CMA or a home evaluation, but the highest price analysis is going to get your (potential) client’s attention. There’s more to valuing a home than

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When it comes to selling real estate it isn’t about location, location, location. It’s about price, price, price. Assuming the sellers are happy with everything you’ve told them about your

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The whole point of a listing presentation is to get a signature, but some salespeople still struggle to ask. There are things you can do throughout your listing appointment to

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How you are going to market your prospective client’s property is the part of your listing presentation where you can really set yourself apart. Don’t take anything for granted because

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The company you work for spends time and money building a brand and a reputation that precedes you. No matter what the size of your brokerage or the style of

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Selling yourself requires more than talking about your services. You won’t get a listing if you sound like everyone else. Show your potential clients who you are, what you know,

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During your listing presentation you want to investigate two things: the property and the sellers. What are you selling and why are you selling it? Without really understanding these two

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It’s common to feel very eager when you get to a listing appointment, but it’s important that you lead into the presentation by getting to know your potential clients and

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