In conversation with Ingrid Menninga of JOLT Marketing, I find out how to track the return on your marketing spend. Marketing isn’t cheap, but it can be a very worthwhile investment for building your business. You need to make sure the money you’re spending is working for you. Have the results covered your money and time? Have you made a profit? Figuring out what’s working and what isn’t starts with tracking how your prospects heard about you, but there are many more ways to measure ROI.
With the gorgeous summer weather and the kids off school it’s tempting to take time off from your business – and everyone does need a break at some point. Why not use this time to assess your marketing plan and figure out what is and isn’t working for you? It’s never too late to get organized and get smart about your business.
Wishing you great success,
President & Master Training