Many buyers are so fixated on mortgage rates that they forget all the other features that make up a mortgage contract. Where mortgage rates will go is never certain and, despite what repeatedly appears from pundits and analysts in the news and online, none of us has a crystal ball. Helping your clients choose the right product means forcing them to think about their future.
This month I’m talking with Bruce Joseph of Anthem Mortgage Group about communicating with your clients about interest rates.
Post-holidays people shift back to thinking about buying and selling and you need to be prepared. Never shy away from a realistic conversation with your buyers about what they need when they’re looking for the right mortgage.
I wish you great success,
President & Master Trainer