I was struck this morning by a short video that perfectly demonstrates the power of marketing. It shows how a small change to the way you present information can have big results.
Gord Gerrie’s text pointing me to this couldn’t have come at a better time. One of my team attended a seminar yesterday about writing marketing copy that really sells and we spent quite a bit of time this morning discussing how to apply what she learned to our business.
And then this video arrives. I don’t know what the company is that made it or who it’s advertising, so I’m not endorsing either of them. But the message of this video is really perfect.
Often times we as real estate salespeople and mortgage professionals understand that we have to advertise, but we don’t really take the time to think about our message and presentation. We do the same old things without considering if they’ll connect with our intended audience. I encourage all of you to watch this.
As always, I wish you great success.