Talk Shop Tuesday – Communicating with Out-of-Town Buyers

When you have out-of-town buyers, what is the best way to communicate with them? Technology lets us connect is a multitude of ways, but sales is about relationships.

Texting is good. Phoning is good. What you really want is the face-to-face experience of video conferencing.

Verbal or written words are only one part of communication, and you really benefit from being able to see your clients’ body language and hear their tone of voice. You want to use all of the technology at your disposal to get as close as possible recreating face-to-face interactions.

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