Where should you begin with your marketing? How do you choose what to spend your money on? There are ideal marketing plans for when you’ve got an established business and

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Standing out in the world of real estate and mortgage sales means walking a fine line between professionalism and memorability. You want to look different from your competitors, so that

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How do you leverage your online social networking connections for business without putting people off entirely? No one likes a self-serving promoter, so I sat down with Shaun Nilsson of

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This month Amy Flowers, a past student of Leader’s Edge Training and the force behind one of the top Royal LePage teams in Canada, talks about the importance of branding

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Why waste your time and mental effort keeping track of contacts, constantly monitoring important dates on deals, sorting through notes, losing bits of paper, and reminding an assistant to send

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This month I talk to Shaun Nilsson of CityBlast about whether you should set up a Facebook personal profile or business page for your real estate or mortgage business. There

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In conversation with Ingrid Menninga of JOLT Marketing, I find out how to track the return on your marketing spend. Marketing isn’t cheap, but it can be a very worthwhile

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Relationships between mortgage and real estate professionals can be incredibly powerful. Not only do they help get deals done, but they increase client retention by providing a better level of

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You already know that customer relationship management (CRM) software is essential to your real estate or mortgage business. It keeps you on top of those very precious leads, helps you

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Social networking can be a valuable part of your lead generation strategy and with so many people online it’s something you can’t ignore. Shaun Nilsson of CityBlast made some time

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