Talk Shop Tuesday – When A Seller Wants Too Much

What do you saywhen a seller wants too much money for their property?

People are always sensitive about price, so build rapport at the front end of your listing appointment.

There are real estate agents out there who will tell sellers what they want to hear, only to let them down later on in the process. It’s a better strategy to be honest, provide lots of evidence to support your pricing analysis, and explain the consequences of over-pricing the property.

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