At Leader’s Edge Training, we are serious about your success, which is why we offer training courses and personal business consulting to real estate agents to gain a competitive advantage in the industry. We only work with experts in the field who know what they are talking about because they’ve been through the same situations you have (or will).
One of those experts is Terry Rittenberg.
Throughout his long career in real estate, Terry Rittenberg has supported nearly 1,000 agents. Thirty years ago he entered the real estate industry at the development level at an investment firm in California. His experiences there during the recession in the 1980s and the motivation of unlimited income potential prompted his decision to go into commercial real estate, and he’s now licensed in five states: California, Colorado, Connecticut, Georgia, and New York.
Through his career, Terry worked with sophisticated clientele who were looking for more than just their first home. He learned that the most successful agents are the ones who can help buyers and sellers execute their investment strategies and expand their real estate portfolios.
It wasn’t until Terry became a manager that he realized how he could help agents simplify their lives. His three pillars of being successful in real estate are:
- Create a strong brand promise.
- Effectively articulate your value proposition.
- Develop repeatable and sustainable systems for relationships and lead management.
Most agents are able to accomplish two out of these three pillars, Terry says, but in order to maximize their potential they should aim for all three. He adds that the Leader’s Edge Training program speaks to all three of the pillars of being a successful agent because accomplishing those things isn’t as easy as it sounds. “That’s where consulting and coaching comes in. It helps agents identify strategies to achieve their objectives and integrate them into their practices.”
When it came to systems and repeating his success, he learned his lesson the hard way. Back when he was an agent, he didn’t have any systems in place. “I was flying by the seat of my pants,” Terry said. Whenever an issue would pop up, he would stop whatever he was doing to address it. Of course, this created many issues in his workflow and prevented him from focusing on a task.
Now that he has good, reliable systems in place, he’s able to see the bigger picture instead of putting out fire after fire. Not every buyer and seller is the same, but good systems work for everyone. They give agents a roadmap to make sure that all the parts of a transaction are accomplished.
About a year and a half ago, Terry became a consultant with Leader’s Edge Training. His favorite part of being a consultant is the ability to build relationships with clients and understand their goals, because knowing their goals gives him an idea of how they can grow their business into a tangible asset. He says the best thing is when clients implement his advice and strategies and begin seeing the benefits in their business. Helping clients work smarter means that they have more free time to spend with their families.
If a client is having a difficult time getting their business off the ground, Terry’s best advice is to create and work a plan and “get out and talk to people.” His old manager used to say, “We are in a ‘people business,’” meaning agents should always be meeting people who are in a position to do something in real estate.
According to Terry, the most important thing an agent needs to have in order to be successful is a work ethic — always be prospecting and looking for opportunities and future business. Other traits that successful agents have in common are being organized and systemized, attentive and responsive, and proactive rather than reactive.
Terry’s passion for real estate has carried him far in his career, and he can help you do the same. His experiences and expert advice will take your business to the next level.